Project Category: Brand Activation

  • DIOR — Medellín Training Experience

    DIOR — Medellín Training Experience

    For Dior’s Medellín experience, the objective was to create a sophisticated environment that balanced luxury, education, and human connection.

    Designed for more than 150 beauty consultants from the travel retail and duty-free industry, the event combined immersive brand storytelling with hands-on product discovery and elevated hospitality moments.

    Every detail—from spatial design to content and interaction—was carefully curated to reflect Dior’s elegance while fostering engagement, learning, and emotional connection with the brand.

    The result was an experience that felt both aspirational and intimate, transforming a corporate gathering into a memorable luxury brand journey.

  • Publix

    Publix

    Publix

    Designed for a high-volume live sports environment, the Publix experience brought together brand engagement, product discovery, and fan culture in one dynamic activation.

    The goal was to create meaningful consumer interaction beyond traditional sampling—transforming everyday brand touchpoints into memorable moments people could participate in, share, and remember.

    Through interactive experiences, large-scale product sampling, and social-driven engagement, Publix connected with audiences in a way that felt energetic, approachable, and culturally relevant.

    The activation not only increased visibility within a crowded event landscape, but also reinforced Publix as a brand that understands community, experience, and connection at scale.

  • Samsung Art Store Art Basel

    Samsung Art Store Art Basel

    Samsung × Art Basel Miami Beach

    During Art Basel Miami Beach, Samsung created an immersive experience where technology and digital art converged in a way that felt both cultural and deeply human.

    Designed as more than a branded installation, the experience transformed Samsung innovation into a canvas for creativity, connection, and visual storytelling—blurring the line between art, space, and technology.

  • Samsung Ads CES 2026


    Samsung Ads CES 2026


    At CES 2026, Samsung transformed innovation into an immersive brand experience designed to engage, inspire, and connect.

    More than a technology showcase, the space became a living ecosystem where product, storytelling, and interaction merged into one seamless journey—bringing Samsung’s vision for the future closer to people in a tangible and emotional way.

  • DIOR

    DIOR

    Agency Be was awarded the creation and execution of the annual Dior Beauty Consultants Seminar. This important annual gathering was produced in beautiful Medellin, Colombia. Over the course of five dynamic days, Beauty Consultants were able to enjoy the destination and learn the latest fashion trends and product offerings. Agency Be was responsible for designing, planning, and producing every aspect of the seminar, including:
    • Site selection
    • Airfare procurement and management
    • Hotel selection, contracting, and management.
    • Food and Beverage Management
    • Transportation services
    • Staffing services
    • Graphic design services
    • Inventory management
    • AV design and execution
    • Set design
    • Event décor
    • Talent management
    • Destination management services
    Attention was given to every detail of the program – everything was tailored to represent Dior’s distinctive branding, immersing the consultants in the essence of the brand. Throughout the seminar, Beauty Consultants received intensive training that elevated their professional capabilities and strengthened their relationship with the Dior brand. At the same time, participants were able to create memorable experiences while enjoying the unique tourist destinations in Medellin. The Dior Beauty Consultants Seminar stands out as an inspiring example of how live training events can drive growth and continued success for a company.
  • HUSH

    HUSH